How do you know what you are buying? How do you separate marketing hype from facts? Is price point all you consider when you are purchasing products that you gravitate to because of their health value?
Emu oil, for all its positive qualities, does not escape from the hard pitches and advertising gimmicks. It is our desire at 4D Acres to educate consumers, so that they know just what they are getting when they exchange their hard-earned money for our products.
Does your oil make the grade?
Emu oil is classified into three grades*, A, B and C. Grade A emu oil must be fully refined and meet the international trade rules for Grade A emu oil.
Grade B emu oil has been fully refined, but does not meet the international trade rules for Grade A emu oil. It is commonly used in products or and is sold for use on animals by 4 D Acres.
Grade C emu oil has been rendered, but not refined. It is used in the making of lye soap and for light industrial use.
*pharmaceutical grade, cosmetic grade , triple refined; these are marketing terms used by some product companies and add nothing to the quality of the oil.
What determines quality in emu oil?
The feeding and care of the birds can affect the quality of the oil. If quality is important to you, you might want to know exactly where your oil is coming from and what the diet of the birds producing that oil is. Poor feed will result in a lesser quality oil.
Proper care and age of the emu fat will and can also determine the quality of the oil. Fat that is stored too long cannot be brought up to Grade A standards.
The color of oil is another factor. While the color of the oil may meet the tolerances of a Grade A emu oil, 4 D Acres only sells creamy white emu oil. Any color variation is automatically downgraded to Grade B. The Ultra Emu Oil ™ and the Clear Emu Oil offered by 4 D Acres only come from creamy white oil.
AEA (American Emu Association) Certified Emu Oil is pure emu oil that has been tested by an AOCS (American Oil Chemist Society) certified chemist and has been certified to meet the stringent specifications for the Emu Oil Fully Refined Trade rules. This well-documented certification process ensures that the emu oil has been tested and has achieved the specifications of Pure Fully Refined Emu Oil. A sample is held in storage and can be pulled for testing if there is any question of product purity. Only pure emu oil that has gone through this stringent process can carry the AEA Certification Seal. (as shown)
All companies must be registered with the American Emu Association in order to sell and carry the American Emu Association Certified Fully Refined seal on their label, websites and/or advertising.
Does the refining process matter?
This is a question that many people have. Because some refining methods are terribly inefficient and totally ineffective at producing a safe, consistent, top quality, stable finished product, it is important to consider the source of your emu oil and its refining process. The two most common refining methods are molecular distillation and physical refining.
Molecular distillation is popular in the cosmetics industry, maybe most notably for stripping vitamin E from soybean oil so that it can be used in other products and applications. It can however be ineffective for emu oil because it could potentially strip essential properties from the oil as it is not completely understood what the exact components of emu oil are that deliver its amazing benefits. Molecular distillation involves spinning the oil over metal plates at variable speeds with the intent of separating the impurities, but it has not been proven to be effective with emu oil. In fact, the process can leave high levels of peroxide which will cause the oxidization of the oil, creating a rapid turning of the oil to a rancid state.
4 D Acres chooses to use a refinery that uses the physical refining method. Physical refining does not add any chemicals to the oil as some websites would lead you to believe. The process is all-natural and environmentally safe, using natural clays to treat the oil, removing impurities, pigments and bacteria. No harsh chemicals are used.
It is our desire to bring you the highest quality product at the fairest price. We hope that the next time you consider an emu oil purchase, that you will consider 4 D Acres emu oil.
Please don’t hesitate to contact us at email@example.com with any questions or comments.