Eat Local Food LLC

  (Novi, Michigan)
Local Food Marketing and Art Design
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Marketing Explained at the Farmers Market

The following represents our revision of a humorous but somewhat adult marketing-themed joke we received via e-mail.  We thought it was a cute marketing lesson so we’ve cleaned it up and added a farmers market theme…we hope you enjoy it, and we extend our apologies to the original unknown author. 

What is Marketing?

You're selling vegetables at a farmers market and you see a prospective customer within range of your booth. You call to him and say, "Our tomatoes are the best around.”

That's Direct Marketing.

You are selling vegetables at a farmers market and a friend stops by.  You both see a prospective customer within range of your booth.  Your friend goes up to him, and pointing at you, says, "Her farm’s tomatoes are the best around.”

That's Advertising.

You see a prospective customer near your booth at a farmers market. You make eye contact with him and encourage him to give you his e-mail address. The next day you e-mail him and say, “Our farm’s tomatoes are in and we’ll have a special tomato salsa sampling at the farmers market this week.  Our tomatoes and salsa are the best around!”

That's E-Mail Marketing.

You see a prospective customer at a farmers market, you grab a business card, and you walk up to him and hand him a salsa sample.  You say, "Please enjoy a taste of our wonderful fresh salsa," then continuing, “This farmers market offers many fresh samples of the wonderful local produce available here", and finally, adding, "By the way, my farm’s tomatoes are the best around." 

That's Public Relations.

You're at a farmers market and see a prospective customer. He walks up to you and says, “I hear your tomatoes are the best around!"

That's Brand Recognition.

You're at a farmers market and see a prospective customer.  He’s interested in buying fresh tomatoes from you, but you talk him into buying tomatoes from your friend’s farm instead.

That's a Sales Rep.  

Your friend’s farm can't satisfy the quantity of tomatoes the customer needs, so she calls you.

That's Tech Support.

You're on your way to the farmers market when you realize that there could be prospective customers in all these houses you're passing. So you climb onto the roof of one situated towards the centre and shout at the top of your lungs, "My farm’s tomatoes are the best around!"

That's Junk Mail.

We hope you enjoyed our marketing lesson today!

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