I find a large part of my work as a small farmer is educating folks as to why they should buy local off the farm whenever possible.
Sure, there is a segment of soceity that is already convinced of that and some of them shop here at local harvest or the local farmers market.
I find a much larger portion of Americans have only had some form of exposure to these thoughts. They aren't always convinced yet. I'm always on the look out for evidence supporting my belief in local food and/or sustainable farming.
One of the most prevalent stories right now is one of food safety. Almost daily we see something on the news or Interent about food safety issues. All these things help our cause. Americans are starting to pull all the bits and pieces togther of the whole local farm freash thing thanks to the media.
I checked my mail today and viola it seemed as though Consumer Reports is seeing that it is a hot topic now too!
I got a mailer from them trying to sell me the 2010 buying guide. On the front cover in large letters:
"How safe is that chicken? We'll tell you..." see page 4
On page 4 they inform you that they compared 525 chickens from 27 brands and found only 17% were free from salmonella and campylobacter.
Thanks Consumer Reports for doing such a study! I'll use it to sell my pastured poultry!
Until next time...