A recession is a transference of wealth from the meek to the bold - Dan Kennedy
I love Dan’s definition of a recession. While it seems hard to nail down the figure, the Fed says $878 billion dollars will circulate through the United States economy in
The question we have to asked ourselves is “how much of that will I capture for my business
Here’s some tips:
Check up on your attitude - W. Clement Stone said in the midst of the depression
“I did know the opportunities were unlimited. For sales are contingent
upon the attitude of the salesman—not the attitude of the prospect.”
It’s very common to have customers remark on fuel cost going up or
food prices increasing or a million other topics that only accentuate
the negative. Resist getting into these conversations.
Work on being a place that is positive and upbeat. Customers buy more from those types of business.
Tap Into Consumer Mentality. Match It – Customers
have money. They are just more reluctant to let go of it in a down
economy. Their mentality has changed. They are holding on to their
money and less likely to spend it frivolously. That doesn’t mean they
won’t spend it or they only want cheap food. Actually quite the
contrary. Many people are looking for a way to make themselves feel
better in less expensive ways.
Talk to your customers about less expensive ways to
have fun, feel good, etc. An example would be offering “special
breakfast package” or a farm visit they can bring the kids to see your
new baby goats etc.
Coach Your Employees or Helpers about How to Talk to Customers – Part
of their job is to sell and influence buying decisions not talk about
their life is or how rotten the state of the economy with customers.
Customers don’t contact you or come to your farm to
hear bad news. They can turn on the radio or read the newspaper if they
want that. They come to you to find something they want and have a
positive buying experience.
Farmers take heed: There’s enough bad news in the
air, without adding fuel to the fire. When customers come to do business
with you, they want to feel good. They want to feel good about buying.
Action Tip: Spend the next few weeks thinking about
positive ways to present your products as well as checking up on
everyone’s attitude at your farm.
Until next time.....
Posted by David
@ 03:58 PM EST