A recession is a transference of wealth from the meek to the bold - Dan Kennedy
I love Dan’s definition of a recession. While it seems hard to nail down the figure, the Fed says $878 billion dollars will circulate through the United States economy in 2012.
The question we have to asked ourselves is “how much of that will I capture for my business
Here’s some tips:
Check up on your attitude - W. Clement Stone said in the midst of the depression “I did know the opportunities were unlimited. For sales are contingent upon the attitude of the salesman—not the attitude of the prospect.”
It’s very common to have customers remark on fuel cost going up or food prices increasing or a million other topics that only accentuate the negative. Resist getting into these conversations.
Work on being a place that is positive and upbeat. Customers buy more from those types of business.
Tap Into Consumer Mentality. Match It – Customers have money. They are just more reluctant to let go of it in a down economy. Their mentality has changed. They are holding on to their money and less likely to spend it frivolously. That doesn’t mean they won’t spend it or they only want cheap food. Actually quite the contrary. Many people are looking for a way to make themselves feel better in less expensive ways.
Talk to your customers about less expensive ways to have fun, feel good, etc. An example would be offering “special breakfast package” or a farm visit they can bring the kids to see your new baby goats etc.
Coach Your Employees or Helpers about How to Talk to Customers – Part of their job is to sell and influence buying decisions not talk about their life is or how rotten the state of the economy with customers.
Customers don’t contact you or come to your farm to hear bad news. They can turn on the radio or read the newspaper if they want that. They come to you to find something they want and have a positive buying experience.
Farmers take heed: There’s enough bad news in the air, without adding fuel to the fire. When customers come to do business with you, they want to feel good. They want to feel good about buying.
Action Tip: Spend the next few weeks thinking about positive ways to present your products as well as checking up on everyone’s attitude at your farm.
Until next time.....