Spring Hill Farms

  (Newark, Ohio)
Heritage Breed Pastured Pork, Chickens, Grass Fed Beef
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Farmers: Sell More Regardless of the Economy

 A recession is a transference of wealth from the meek to the bold - Dan Kennedy

I love Dan’s definition of a recession. While it seems hard to nail down the figure, the Fed says $878 billion dollars will circulate through the United States economy in 2012.

The question we have to asked ourselves is “how much of that will I capture for my business

Here’s some tips:

Check up on your attitude - W. Clement Stone said in the midst of the depression “I did know the opportunities were unlimited. For sales are contingent upon the attitude of the salesman—not the attitude of the prospect.”

It’s very common to have customers remark on fuel cost going up or food prices increasing or a million other topics that only accentuate the negative. Resist getting into these conversations.

 Work on being a place that is positive and upbeat. Customers buy more from those types of business.

Tap Into Consumer Mentality. Match It – Customers have money. They are just more reluctant to let go of it in a down economy. Their mentality has changed.  They are holding on to their money and less likely to spend it frivolously. That doesn’t mean they won’t spend it or they only want cheap food.  Actually quite the contrary. Many people are looking for a way to make themselves feel better in less expensive ways.

Talk to your customers about less expensive ways to have fun, feel good, etc. An example would be offering “special breakfast package” or a farm visit they can bring the kids to see your new baby goats etc.

Coach Your Employees or Helpers about How to Talk to Customers – Part of their job is to sell and influence buying decisions not talk about their life is or how rotten the state of the economy with customers.

 Customers don’t contact you or come to your farm to hear bad news. They can turn on the radio or read the newspaper if they want that. They come to you to find something they want and have a positive buying experience.

Farmers take heed: There’s enough bad news in the air, without adding fuel to the fire. When customers come to do business with you, they want to feel good. They want to feel good about buying.

 Action Tip: Spend the next few weeks thinking about positive ways to present your products as well as checking up on everyone’s attitude at your farm.

Until next time.....

www.sellfarmproducts.com

 
 

How To Opt Out of a Food Shortage

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I posted back in January What does 2011 Hold and Five Steps You Should Take.

Since then fuel prices have continued to go up. Grain prices are up, and food prices continue to rise.




Fuel (diesel) has just now reached $4 a gal here in my part of Ohio. $4.05 to be exact.

The world's best real estate investor, Sam Zell, told CNBC last week: "My single biggest financial concern is the loss of the dollar as the reserve currency... I think you could see a 25% reduction in the standard of living in this country if the U.S. dollar was no longer the world's reserve currency."

Folks don't bury your head in the sand.

"A prudent person sees trouble coming and ducks; a simpleton walks in blindly and is clobbered." - Proverbs 27:12 The Message


Of the five steps I outlined previously, I want to focus on one that I feel is so important that I'm going to say this:

There is absolutely no reason why anyone should not do this.

If you only take action on one tip, do this:

PLANT A GARDEN.

The most basic, fundamental, insurance policy for your family is to provide food for them. Start planning now.

If you think about it there is no downside to planting a garden. If I'm crazy (along with some the most informed, wealthy people in this country) then the worst thing that happens is you have some good, fresh, food to feed your family.

But if things continue to decline - not just in our economy, but worldwide unrest seems to be getting more prevalent.

Then throw in some natural disasters.

Can you imagine a disruption in our oil imports? If we think $4 -$5 a gallon is expensive for fuel....

And the real question is how much of your monthly budget can you spend for fuel and food while still meeting your current obligations?

My friend it is time to wake up! Get out your pen and paper and figure out where, when, and how you're going to plant a garden!

I recently went on the hunt for some good solid information on small garden "how to." I wanted to see if I could point you in the right direction while you were reading this and take all the excuses away!


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High Density Gardening
I'm a big believer in intense gardening. I grew up with the typical huge garden that you see on most farms of that time.

We spent hours weeding, hoeing, having a roto-tiller beat us to death, hilling up potatoes, and generally working the garden.


With my schedule I don't have much time to spend in a garden. I bet your schedule is like mine. Ric, the author of High Density Gardening has got it figured out.

He covers everything from A to Z in this ebook.

  • How to plan your High Density Garden in order that you can maximize the quantity of crops you can grow
  • How to build a High Density Gardening bed
  • How to propagate seeds
  • Home made compost. How to make it quickly.
  • Much more

And the best part- You can download it and be reading it within the next 5 minutes.

I'm no stranger to gardening and I was impressed with this book. His writing style is refreshing and he knows his stuff. I'm already planning some changes to my gardening and I'm excited!

No more excuses! Get your mind made up to plant a garden this year. Don't wait until you discover the economy or food prices have killed your budget. Do something now! When a friend is talking about how much produce has gone up at the store wouldn't you rather be telling them you haven't bought much produce since you started your High Density garden?

Or how about this - you offer them some of your garden produce at a better price than the local grocery store because you have so much!

Until next time!


 

 
 

What 2011 Holds and Five Steps You Should Take

Buckeye Rooster 

 

What does 2011 hold for you? What does it hold for the United States? It would be really nice if we could answer those questions definitively. However, we all know that's impossible. No one can tell the future with certain accuracy. We can tell the season though [more]

 


 
 
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