Emma's Family Farm in Maine

  (Windsor, Maine)
Seasonal ramblings about Farm activities, trends, and Nature's occurrences.
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Keeping an Egg Flock: Spring Begins!

Maine Free range eggs and hens: our circle and its business opportunities begin in spring.  [Read More]

Maine turkeys: Heritage and Broad Breasted Whites

As November arrives, examining the various stress factors around raising turkeys.  [Read More]

A Time for Gertie and a Wish for Luck

Gertie the goose hopes for a better nesting season this year.  [Read More]

How to Encourage Planning and Ordering

One of the problems we face here at Emma's Family Farm is customer disappointments. Those customers who have learned to plan either order well in advance or order in large enough quantities so the products will be available when they wish to eat them. Of course, fresh eggs and produce are much harder to hold on to, but the meats we raise can be frozen and held for quite some time. The customer who wants a chicken or two each month, or the customer who wants a Thanksgiving or Christmas turkey often seem to want the product at the last minute. We're guessing this is a result of the "supermarket mentality", in other words, the expectation that the product will be on the shelf to meet customer demand as needed. Unfortunately, this makes planning for a small farmer very hard. How can we know who will want what when? In the past few years, we've encouraged early ordering, with limited success. Regular customers have started to understand that our products sell out and so, if they want something they must order. However, newer customers still operate with the "supermarket mentality" and we struggle to meet their demands or, as happens at this time of year, to explain to them that our supplies are limited and that we do, in fact, sell out. We would be interested in any ideas others might have to make this process easier for all. It is disappointing for us, and for our customers, when we can't fill wants or needs for products. However, the expense and risk of holding lots of extra product all add to the cost of our operation and, we must admit, to the stresses of doing business. Any thoughts?

Creating Web Profiles

I've just finished creating my Linked In profile and realized, once again, how time consuming these profiles can be. At the same time, they can be important marketing tools so; what to do? I started my profile on Linked In about a year ago but never finished it. In fact, I never even authenticated my Email address: I think I checked out the profile page and its complications and lost heart. Well, today I tackled it and spent lots of time getting it just so. Since my personal profile is connected with our Farm, I know I must be careful. This is public information that some search tool or other is sure to connect to the Farm. Each thing I say in a profile should reflect well on our Farm or else, why create the profile at all. Recently there has been news coverage about Facebook and Twitter and how these social networking sites have made employees and employers uncomfortable because folks just weren't careful with their postings. Do you use these sites? Do you think they are good marketing tools? Or are they just fun places to hang out? Emma's Family Farm sold 2 turkeys and some produce through marketing efforts on Twitter this year: not much, but its a start. We just can't be too careful... Let us know about any experiences you've had in the social networking arena by commenting!

1. Group of Farm News Stories

News articles mostly from early December 2009.  [Read More]

Getting Started

Resolving to do a better job.  [Read More]
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