Over the last year we have opened up our Farm Store, Golden Touch Naturals (http://www.goldentouchnaturals.com) and we are anxiously getting ready for the holiday shopping season. Our store is primarily online but we also have a Fiber Nook set up on the farm for people to browse and purchase alpaca goods during farm visits.
During the Summer we primarily were just working out the kinks and using the Farmer's Markets to jump start Word of Mouth about our store and farm. Now that Fall is underway and the Holiday Shopping Season is here for the next 6 weeks, we are taking a more active approach in getting our farm and store out there to the general public.
One great and free marketing technique is utiizing our online Video, Picture Galleries, and blogs like this one to really give visitors a great idea of what our farm and animals are like. Alpacas really have great charisma and people tend to fall in love with them at first site so the video and images have really helped us a lot.
Other techniques we are implementing for the first time are custom Press Releases which showcase how our Alpaca Farm is embracing the Internet and other techonologies to spread the word about our products and animals. We are excited and gearing up to do interviews with local media. It also seems that Online Coupon Marketing is a great way to give exclusive deals to online communities.
Have a great technique in how you showcase your farm for the Holiday Season? Don't hesitate to share it with us! We love the community and the ideas.