Recently we have discovered Google Insights which is a great way to gauge internet search trends for certain keywords, which are then mapped out for you. This is a great tool to find out what terms and ideas are growing in popularity. For us in particular, Made in USA is important as we are committed to keeping all of products made in this country by Certified Green Manufacturers. As the country gets back to the basics, more and more people are realizing the importance of supporting their local and regional economies.
You can plug any keywords that suit your needs and get data going back to 2004. You can also pinpoint your searches to local communities or as broad as the entire world. It's a great little tool, and the more you play with it the more powerful it becomes.
When you have some free time head to Google Insights and do some of your own investigation work, it just might help you plan that next big regional marketing push!