After getting a great response from yesterday's post regarding some great ways to utilize Online Video to showcase your farm and services, I am going to continue to post some great business advice that has helped us get to where we are today.
Today's topic is Networking, and more specifically, Networking in your local communities.
One great and
efficient way of promoting your Farm, Animals, Services, and Finished
Products is by networking. And how do we network efficiently? By
becoming involved with our community! Participating in local activities
not only helps promote brand awareness, it can also leave you feeling
great for giving back to a supportive community. Here are five tips for
getting your Farm involved with the community:
1. Volunteer Time or Space
It doesn't take much space for a small group to meet. Consider
volunteering your facilities to local clubs or related organizations.
One great example of this would be to invite the Local Art or Spinning
Group to the Farm for a day. Besides getting the personal satisfaction
of helping others, you'll be interacting with a few potential
2. Teach a Class
Most of you are experts about the Animals
and Products you raise and have a wealth of information to share. Check
with the local college or library about teaching a class in your
expertise. Another way to share all of that knowledge is by holding
your own clinics right on the farm. Holding How-To weekends and
seminars is a proven method of networking and connecting with the
3. Host or Sponsor an Event
Whether it's the Local Alpaca Show, Relay for Life, Red Ribbon Week or
some other local program, most communities have at least one large
event in need of sponsors. Read the local newspaper for upcoming events
and browse AOBA's show listings. Can't find a local event that fits
your business? Host your own.
4. Adopt a Project
Once you start looking for an organization to become involved with, you
will probably find your community has many projects, big and small,
that could use your hands-on help. Don't forget to contact the media
outlets for additional exposure.
5. Join a Group
Getting involved can help build a bond
between your business and the community. It also lets you meet others
who may share common interests and needs. Become a member of the
Chamber of Commerce, Better Business Bureau or another club to make
some business connections, as well as some friends. Many states have
Breeder's Associations that are a great stepping stone.
Posted by Shelley
@ 08:55 AM CST