The 2011-12 season marks The Orange Shop's 75th season of shipping premium quality Florida Citrus. We're coming off of a record-breaking season for us -- last year we shipped the most packages in our history -- and we're looking forward to even more customers and their friends and family enjoying our delicious fruit this season.
As with any growth experience, we learned some lessons last year. Most importantly, we've significantly upgraded our packaging of the smaller sized fruit to improve arrivals. This was essential for the heirloom varieties we have focused on over the past two years such as Pages and Clementines.
We've also added more people and computers in the office to enable us to process orders more quickly. During the peak period in December, we now have ability to get orders entered and shipped faster than ever.
And, finally, we've redesigned the packing line in the packinghouse to streamline the flow of fruit and packages. So, we think we're ready to go, and can't wait to find out.
We appreciate the loyalty of our customers, and it is our goal to bring joy into your lives, and that of your friends and family. We greatly appreciate any and all feedback, because it helps us get better every day.
We wish you all a wonderful year ahead.
Pete and Cindy Spyke