Baseball Radio Network Aims to Grow More Than Ratings!
Play-by-Play Sports Properties To Team Up With Local Non-Profit on Mudcats Broadcasts
Zebulon, NC, March 1, 2010--
Grow and Share is a unique Zebulon based non-profit organization dedicated to providing healthy fruits and vegetables to U.S. residents through food education and widespread gardening. The organization’s website www.growandshare.org provides assistance to homeowners willing to start or expand their own gardens while pledging to share produce with those in need. This season, Grow and Share will get a big boost from the Carolina Mudcats broadcast booth.
Grow and Share recently attracted the attention of Joe Bourdow and Patrick Kinas who will produce radio and Internet broadcasts this season for the Carolina Mudcats through their Play-by-Play Sports Properties venture on an expanded local network led by the powerful “flagship” radio signal from WDWG 98.5 FM.
“Grow and Share offers a creative approach to combating hunger, a big problem nationwide and here in our local communities,” says Joe Bourdow, Play-by-Play Chairman. Bourdow who recently retired after thirty-one years as President of Valpak, the national direct mail advertising company, wanted to use the baseball broadcasts as a vehicle to help the community in a meaningful and sustaining way.
“I have been involved with fighting hunger over the years through volunteer work Valpak has done with the National Association of Letter Carrier’s Food Drive, the St. Petersburg, Florida Free Clinic Food Bank and other organizations. Grow and Share is a relatively new organization doing impressive and important work and they are doing it just down the street from our ballpark. We have decided to try and help by letting our audience know how they can help grow and share healthy food”, he said.
“We will all be cheering for our local team this spring and summer,” says Kay Whatley, Creative Director for Grow and Share. “We are excited that many of the more than quarter million fans coming out to Five County Stadium this season will be following the team on the radio and the Internet and will hear our message. We think that this new relationship will help us significantly increase our participation, production and distribution of healthy food for those in the communities we both serve, “ Whatley said.
This year the Mudcats will be heard throughout the five county area on radio from 98.5 FM as well as in Raleigh on WDOX 570AM. The broadcasts are also streamed live on the Internet at carolinamudcats.com and on the official website for minor league baseball milb.com. The 2010 Mudcats (AA affiliate of the Cincinnati Reds) open on the road at Birmingham April 8th. Home Opener at Five County Stadium is April 14th at 7:15pm.
For more information about Grow and Share, visit www.growandshare.org. For businesses interested in advertising on the Carolina Mudcats Baseball Network and reaching fans throughout the area contact firstname.lastname@example.org or visit the company’s website at mudcatsradio.com.
About Play-by-Play Sports Properties, LLC
Play-by-Play Sports Properties, LLC has been licensed by the Mudcats to broadcast all 140 regular season games as well as the championship series games (if the team qualifies) and is the first such company to license broadcast rights from a minor league team.
About Grow and Share
Grow and Share is an organization dedicated to fighting hunger “from the ground up” tm by growing interest in gardening, local foods, food education and community building through harvest sharing. Grow and Share helps communities help themselves.