SonRise Ranch

  (Miramar, California)
Grass-fed and Free-range goodness
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New SonRise Ranch Newsletter


SonRise Ranch Newsletter 

 

·  Grass-fed, Grass-finished Beef and Lamb 

·  Free-range Pork

·  True Free-range Chicken 

 

 

 

 

 

 

 

 

June 10th, 2011

In This Issue

CLA's in Grass-Fed Beef

This week's special

"Combo" CSA Subscriptions

 

Join Our Mailing List

 

Contact Us / Web / E-mail links

Ph    951.719.5649

  

E-mail   

douglas@son-riseranch.com

  

Mail our Business office at

630 McCawley Street

Oceanside, CA.   92058

  

Visit our online store by

clicking here

 Welcome to the Ranch

 

   Summer is upon us.  This year we have lots of sun, rain and green grass... boy are we pleased with that.  Not only have we been blessed with good rains, a warm growing season and great cattle performance (lots of calves) this year, but we have been blessed with, you, our customer. 

Grass

   The direct-marketing, slow food production model of Grass Fed Beef is brutal, period. Many, who try, don't make it.  We could not bring you the highest quality products in San Diego without your continued support.  I must say, I was truly blessed this last winter to see many of you standing in the rain at a Farmer's Market to support our Ranch.

   Boy, it was a wet one too! Thanks for hanging in there with us, we truly appreciate it.

   As I have said before, by supporting our Ranch, you are literally "voting with your dollars" and sending a distinct message to the government supported, tax dollar wasting, bought and paid for, industrial farmingcomplex.  A clear message that says "we are tired of you feeding animals junk, with the help of our Tax dollars, and then over-regulating those who actually do it right".

   The manta of this movement is "You are what your animals eat" - and we know it!

   Whether you are a foodie, environmentalist or just love a delicious Grass-Fed steak, we believe you will be as delighted with our products as we are appreciative of you - it's a partnership that's built on the good principles of sustainable food production, and we look forward to many years together.

 

Thanks again, 

Douglas Lindamood

SonRise Ranch 

 

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CLA's in Beef

 

- By Douglas Lindamood

 

What are CLA's ?

CLA's, or Conjugated Linoleic Acids, are a relatively recently discovered essential fatty acid that is rumored to have some pretty incredible capabilities.  Dr. Talak Dhiman of Utah State University contends that CLA's may be one of our most marvelous curative discoveries.  Animal studies suggest that CLA's may be responsible for the following beneficial properties...

  • Anti Carcinogen
  • Prevention of Obesity
  • Anti Diabetic
  • Anti-atherosclerosis (Heart Disease) 1

Of all the animal studies conducted, 100% of them found that additional CLA's in the diet decrease the occurrence of cancer.  Eighty percent of the studies found a decrease in body fat, 75% showed a decrease in the occurrence of adult diabetes. A French Study even concluded that, of 360 women participants, all found that a higher level of CLA's found in their breast tissue directly correlated to a lower occurrence of breast cancer.

So, where do you find products that contain a high level of CLA's?  Well, a couple of places... first, you can find CLA's commercially available in capsule form in your local health food store. There is a better alternative, you guessed it - Beef.  Naturally occurring CLA's are found to be 600 times more effective than artificially occurring CLA's (pill form).  The best way to accumulate CLA's in the tissue is thought the consumption of Beef and Milk.  But here is the cool part, there are 500% more CLA's in Grass-Fed Beef than in Grain-Fed Beef.

Now, here is where it gets dicey... in pastured animals, CLA's are very volatile.  It takes a lifetime to accumulate high levels of CLA's in their tissue, but as little as five days to deplete it.  So, if you are buying Grass-Fed Beef with the intention of consuming more CLA's, the animal must have a completely Grass-Fed diet.  In a Utah study, when animals were fed even a small amount of grain, they had less than half of the CLA content found on animals fed an entirely pastured (no hay, silage, chop or grain) diet.

This is one of the reasons we don't feed any supplements - we want the most benefit from the grass and beef we raise - including all the CLA's we can get!

Douglas Lindamood

SonRise Ranch

 

1. Grassfed to Finish, a production guide to gourmet Grass-Finished Beef by Allan Nation. Green Park Press. Ridgeland MS. pp 88-90.

 

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Special Offer

10% off your first month CSA

  

From now through Monday June 13th, if you sign up for any CSA, we will take an additional 10% off your first month CSA price.  This offer applies to the 1, 3 or 6 month programs, as well as the Add-on Lamb or Chicken (only available in 3 and 6 month)

 

We offer the following CSA options...

 

  • Beef CSA (14 lbs/month) $149
  • Pork CSA (12 lbs/month) $119
  • Beef/Pork Combo CSA (15 lbs/month) $159
  • Lamb Add-on (5 lbs/month) $73
  • Chicken Add-on (5 lbs/month) $42

 

Regardless of the Combination you choose, this weekend we will take 10% off your first month.

 

CSA's are available at the following markets...

 

  

  • Flower Hill, Del Mar Shopping plaza off I-5, (Saturday's 9-1) 
  • Vista (Saturday from 8 to 12) 
  • Carlsbad (Saturday from 1 to 5) 
  • Little Italy (Saturday 9-1:30) 
  • Leucadia (Sunday from 10 to 2)
  • LaJolla, (Sunday 9 to 1) 
  • Hillcrest (Sunday 9 to 2) 

  

 

"Combo" Beef and Pork CSA subscription

 

SonRise Ranch now offers our great products as a monthly CSA subscription.  By signing up for a CSA you will not only save 10-15% off our regular pricing, but you will also get great variety each month.

You have the option of choosing both the Market you wish to have your box delivered to, and the week of the month you want your delivery made.

We are now offering a "Combo" CSA comprised of both Beef and Pork, for only $159/month, with the option of adding on 5 lbs of Free-Range Chicken ($42/month) and/or 5 lbs of Grass-fed Lamb ($73/month).

For more information on the "Combo" CSA, visit the web by clicking here or, e-mail us for a detailed flier at...

douglas@son-riseranch.com

or call, 951 719 5649

 

 

 

About SonRise Ranch

 

We are an all natural family farm that produces home grown foods. Our products include USDA approved, by the pound grass-fed beef. We offer humanely treated, antibiotic free pork and truly free-range chicken. We have hogs on pasture and many of our animals (pork and chicken) are fed milk by-products, which result in a deep, rich flavor that generations before us enjoyed. We use IRG (intense rotational grazing) methods to feed our animals the freshest, rapidly growing green grass possible, with minimal impact to the land and surrounding environment. We are deeply committed to the principles of small farming and sustainable agriculture. 

  

find out more at...

 

SonRise Ranch on the web 

10% off
First Month CSA

This coupon is good for June 10th to June 13th, and may be redeemed for 10% off your first month on any new CSA sign up placed during that period.  This offer may not be combined with any other offer. This coupon must be printed and presented in person. It is transferable, so we encourage recipients to share the offer with friends and family.  Limit one per customer. 

Offer Expires: June 13th, 2011

 
 

SonRise Ranch Newsletter 22 April 2011

SonRise Ranch Newsletter 

 

  • Grass-fed, Grass-finished Beef and Lamb 

  • Free-range Pork

  • True Free-range Chicken 

     

  •  

    Logo

     

     

     

     

     

     

    April 22nd 2011

    In This Issue
    Antibotics use in Cattle Production
    This week's Special Offer
    New Items at the SonRise Web Store

    Join Our Mailing List

    Contact Us / Web / E-mail links
    Ph    951.719.5649
      
      
    Mail our Business office at
    630 McCawley Street
    Oceanside, CA.   92058
      
    Visit our online store

    Welcome to the Ranch

     

    Dear SonRise Ranch Supporters,

                    I am often asked why our Ranch is named SonRise - with and "O" in Son.  Well, this would be the best week to address that question, since this weekend we celebrate Easter.  We started SonRise with a basic premise - that God had put a great many things into motion though the natural ecosystems that provide an abundance of food for the human race.  We were pretty convinced that the human race, and Americana as a whole had done quite a fine job of screwing- up that perfectly designed and balanced system. 

    Beyond all that, we felt there was a right way of doing things, one that the Creator himself had ordered, and a wrong way - one that money, convenience and greed had created.  Our mission at SonRise was to take on the immense challenge of proving that things could be done right. Thanks to your support, we've proven that this can be done. To be a Rancher and fail to acknowledge that our actions do not affect the surrounding environment is, I believe, the height of arrogance. 

    So, we decided to acknowledge that fact by putting an "O" in our name.  Yes, it is a play on words, and it does stand for the Son of God, but, because an "O" is a never-ending, and continuous circle, for us it has a dual meaning. It also reminds us daily, here at SonRise Ranch that our actions as stewards of the land, have a never-ending and cyclical impact, for better or for worse - and that is a responsibility we don't take lightly.

    This week, we will have a feature article on the use of Antibiotics in Cattle and a great special on some "Ugly Hams" that would be great for Easter.  - see the coupon below for more information.

    As always, thank you for your support.

    And, Happy Easter!

    God Bless,

     

    Douglas Lindamood

    SonRise Ranch

     

    Jenny and the bull calf
    One of the Milk Cows with her new Calf

    Antibiotics use in Cattle Production 

     

    - By Douglas Lindamood

     

    The use of antibiotics within the modern cattle industry is extremely prevalent.  I know of very few producers that do not use antibiotics, at some stage of production and am convinced that not a single steer coming from a feed lot could ever be 100% antibiotic free. 

    In the movie King Corn, the narrator states that of over 70% of all antibiotics produced in the United States today are used in the Cattle Industry.  All those antibiotics are either absorbed into the muscle and then eaten by unknowing (willingly ignorant or not) consumers, or excreted out though the animals urine and absorbed into the ground water, creating a "lose-lose" situation for all players, animal included.

    The vast majority of antibiotics are used in the feed lot, where a large number of steers are living in close confined quarters, on very poor feed (things they were never designed to eat).  These cattle will be a total loss to the feed lot if they perish, so keeping them alive until they are slaughtered is imperative. If they die before their slaughter date, they are often made into Jerky or Pet Feed, at a substantial loss.  By the way, don't ever read the back of a Jerky package, it will usually say something like "this animal was given a post-mortem inspection" - that's really not good.  You see, one of the few things the USDA does do right is require that all food grade animals be given a pre-mortem inspection, which is an inspection while the animal is still alive by a federal inspector. It follows then that the inspection referred to on the back of that Jerky label is one that is conducted after the animal has expired.

     

    feed lot

    A typical Feedlot - Photo by Gary Kazanjian for The New York Times

    A recent study by the "Arizona-based Translational Genomics Research Institute (TGRI) examined 136 meat samples from 26 grocery stores in Illinois, Florida, California, Arizona and Washington D.C" and found that conventional meats not only contained a large amount of bacteria, but that bacteria were surprisingly resistant to antibiotics 1

    Why?

    The reason is that Feed Lot Steers have been doused with so much routine antibiotics that the meat (muscle) was naturally resistant to any antibiotic that could kill bacteria and therefore had a far higher bacteria level than non-conventional beef.

    So, why don't we use antibiotics? Well, two reasons; we don't need to, and we don't want to... let me explain why. 

    First, we don't need to.  Cattle on fresh, new (rotational grazing) grass are naturally healthy.  Their rumens, (stomachs) function normally on the fuel that God designed them to run on - grass.  When a Bovine is fed grain, be it corn, beans, milled soy or anything processed, it increases the PH level inside it's rumen to the point where it can't function with 100% efficiency.  This endangers the immune system of the animal.  It would be one thing to feed grain or corn on the open range (we don't do that either), it's a whole different situation when you have thousands of cattle crammed in to tight quarters, all with weekend immune systems - the feed lot supervisors have little option but to pump their animals full of antibiotics. It's not in the natural diet for a bovine to eat any corn, so we don't feed it - as a result, our cattle are remarkably healthy and, yep, you guessed it - no need for medication.

    Secondly, we don't want to - it would be a failure of our husbandry.  No, were not talking cheating on my wife here, husbandry in the sense of good care of our animals. Our system is designed to keep our animals at top condition, gaining between 1 and 3 lbs of lean muscle mass (when they are less than a year old) and fat (when they are over a year old per day.  We watch for this and use it as a management tool to control pasture grazing and cycle rotation rate (how much fresh grass they get each day).  A sick Cow, Steer or Heifer is a sign of poor pasture management, not the animal crying for a shot of medicine.  If we have a sick beef, it is more often than not something in the diet (my job as a Grass Farmer) a lack of clean water, adequate shade or even hardware disease (when a bovine eats a metallic object) - all indicative of improper grass management by the Rancher.  To feed antibiotics would simply cover up a greater problem, likely a very important one too.

    So, there you have it.  Oh, and if I haven't made myself clear -we don't use any antibiotics, ever!

    Thanks,

    Douglas Lindamood

    SonRise Ranch

    1. Ali, Aman High bacteria levels in meat at U.S. stores: report, published online at Reuters.com, accessed on 4/19/2011 at http://www.reuters.com/article/2011/04/15/us-food-bacteria-study-idUSTRE73E7RD20110415.

      

    Special Offer

    20% off a whole, cross-cut

    bone-in Smoked Ham  

      SonRise Ranch Farmers Market Booth
    This weekend (April 23rd or 24th) print the coupon below this e-mail and bring it by any one of our Farmers Markets for 20% off a bone-in Ham purchase
      
      
      
      
      
    • Flower Hill, Del Mar Shopping plaza off I-5, (Saturday's 9-1) 
    • Vista (Saturday from 8 to 12) 
    • Carlsbad (Saturday from 1 to 5) 
    • Little Italy (Saturday 9-1:30) 
    • Encinitas (Sunday from 10 to 2)
    • LaJolla, (Sunday 9 to 1) 
    • Hillcrest (Sunday 9 to 2) 
      

    New This Week - Roasts on the Web

     

    Our Web store has some new, hard to find items this week.  Be sure to check out our Marrow Bones,  Wholesale Quarter Beefs and Beef Heart.
      
    Ordering on the Web is easy! 
      
    When you place your order on the Web, you will make a small deposit, and choose the Market of your choice for delivery.  We then contact you to confirm the order and your delivery.  When you arrive at the Market for pick-up we will have your order and balance due (minus your online deposit) 
      
    It is a convient and easy way to make your shopping simple at the Farmers Market each week. 
    Grass fed Beef Heart

    Grass fed Beef Heart

      
      
    Marrow Bones
    $5.00/lb 

     

    Wholesale Quarters
    $8.65/lb 
      
    Beef Heart
    $4.75/lb 
      
     

    About SonRise Ranch

     

    We are an all natural family farm that produces home grown foods. Our products include USDA approved, by the pound grass-fed beef. We offer humanely treated, antibiotic free pork and truly free-range chicken. We have hogs on pasture and many of our animals (pork and chicken) are fed milk by-products, which result in a deep, rich flavor that generations before us enjoyed. We use IRG (intense rotational grazing) methods to feed our animals the freshest, rapidly growing green grass possible, with minimal impact to the land and surrounding environment. We are deeply committed to the principles of small farming and sustainable agriculture. 
      

    find out more at...

     

    SonRise Ranch on the web 


    Take 20% off a bone-in, smoked Ham

     

    This coupon is good for April 23rd and 24th only, and may be redeemed for 20% a bone-in Ham from SonRise Ranch. Not valid on web orders, and may not be combined with any other offer. This coupon must be printed and presented in person. It is transferable, so we encourage recipients to share the offer with friends and family.  Limit one per customer.
    Offer Expires: April 24th, 2011
     
     

    SonRise Ranch Newsletter with Coupon

    Just sent a newsletter out with a great coupon...

    Douglas Lindamood

    SonRise Ranch

     

    http://archive.constantcontact.com/fs075/1105067856846/archive/1105096439408.html

     

    Logo

    SonRise Ranch Newsletter 

  • Grass-fed, Grass-finished Beef and Lamb 

  • Free-range Pork

  • True Free-range Chicken 

     

  • April 8th 2011
    In This Issue
    Low Impact Ranching
    Special Offer
    Join Our Mailing List
    Contact Us / Web / E-mail links
    Ph    951.719.5649
      
      
    Mail our Business office at
    630 McCawley Street
    Oceanside, CA.   92058
      
    Visit our online store

     

    Dear SonRise Ranch Supporter,

     Family Photo_1

    I wish to open this newsletter as I normally do, by first thanking you, on behalf of my family and our valued employees for supporting sustainable and environmentally friendly ranching.  

    Our Goal at SonRise is simple... bring you the very best tasting Grass-fed and Free-range products and do so in a manner that is truly honoring to the environment and the animals it supports. 

    By supporting our Ranch, you are literally "voting with your dollars" and sending an distinct message to the industrial farming complex.  And believe me, they are starting  to notice!  Your voice is heard, and things are changing.  But, the fight for good food, raised honorably, has a long way to go, and the odds are stacked against the small farmer in America. For this reason, we are deeply indebted to you, our customer.

    Whether you are a foodie,environmentalist or just plain love a good grass-fed steak, I would like to take a moment to thank you for your support and encouragement - you make it worth while.

    Sincerely,

    Douglas Lindamood

    SonRise Ranch

    Low Impact Ranching

    True Cattle managmet is good for the land

     

    - By Douglas Lindamood

     

    Running cattle free range can be good for the environment - most environmentalists would disagree with this statement. In fact most environmentalists would say that cattle on rangeland are bad for the environment.

    To be honest, I would have to agree with them.
    No, that wasn't a typo. Let me explain...The traditional way of raising cattle, free range with no daily management is truly destructive to the rangeland they occupy. As just one small example, consider this...

    Cattle have this funny habit of defecating when they drink. And, to make matters worse
    Cows on hill

    A picture of the brood cows on the Carmel Valley Ranch, near Monterey, CA.  Our cattle are grazed on grass 100% of their life

    they drink (an average weight Cow or Steer) between 10 and 15 gallons per day. So that's a lot of manure. Pray tell, where did that manure come from? You guessed it - the grass from the rangeland they occupy.

    So, we have a problem. Technically this is called "Nutrient Transfer" and it is defined as the literal transport of minerals, nutrients and other organic material from the rangeland (wide area) to a specific location - in this case right next to the water trough. Or, even worse next to the creek! Let me tell you, right from the lips (or fingers) of a Rancher this is bad for the environment. How do we solve this?

    Well, to be blunt - stop being so lazy. You see, in nature, cattle (actually buffalo to be precise) would have roamed freely as an entire herd. Every day, they would move to a new grazing area, due mainly to predator pressure, and in so doing, they would have spread their manure evenly over the rangeland they graze. So, in order to run a truly environmentally friendly cattle operation, you must move the cattle every day. Basically, a Rancher should run his Cattle like God ran the great western Buffalo herds. How do we do that? With electric fence. Each day, the cattle are moved to a new paddock of grass (a subdivision of the larger grazing area) - oh, and their water is moved to a new location too, preferably to an area of the paddock that is in need of nutrients.

    This is just one of the many aspects of a well managed grass-fed beef operation. The sum-total of this is two-fold; first, the cattle are very healthy, and secondly, so is the rangeland that supports them.

    Cool stuff, no feedlots, no antibiotics (cattle that are on new green grass don't need medicine), and great tasting beef - and if purchase meat from us, you are a part of that! Neat huh? 
    Special Offer - $5 off ! 
      
      SonRise Ranch Farmers Market Booth
    This weekend (April 9th or 10th), print the coupon below this e-mail off and bring it by any one of our markets (listed below) for $5.00 off a purchase of $50.00 or more.
      
      
      
      
      
    • Flower Hill, Del Mar Shopping plaza off I-5, Saturday's 9-1

     

    • Vista (Saturday from 8 to 12)

     

    • Carlsbad (Saturday from 1 to 5)

     

    • Little Italy (Saturday 9-1:30)

     

    • Encinitas (Sunday from 10 to 2)

     

    • LaJolla, (Sunday 9 to 1)

     

    • Hillcrest (Sunday 9 to 2) 
      
    About SonRise Ranch
    We are an all natural family farm that produces home grown foods. Our products include USDA approved, by the pound grass-fed beef. We offer humanely treated, antibiotic free pork and truly free-range chicken. We have hogs on pasture and many of our animals (pork and chicken) are fed milk by-products, which result in a deep, rich flavor that generations before us enjoyed. We use IRG (intense rotational grazing) methods to feed our animals the freshest, rapidly growing green grass possible, with minimal impact to the land and surrounding environment. We are deeply committed to the principles of small farming and sustainable agriculture. 
      

    find out more at...

     

    SonRise Ranch on the web 

    Save

    $5 on $50

    This coupon is good for April 9th and 10th only, and may be redeemed for $5.00 off a purchase of $50.00 or more of SonRise Ranch products. Not valid on web orders. This coupon must be printed and presented in person. It is transferable, so we encourage recipients to share the offer with friends and family.  
    Offer Expires: 10 April

    This email was sent to douglas@son-riseranch.com by douglas@son-riseranch.com |  
    SonRise Ranch | Business Offices | 630 McCawley Street | Oceanside | CA | 92058
     
     
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