Johnson's Family Farm

  (Fairbanks, Alaska)
Hydroponic Lettuce, Micro greens

Posts tagged [business]

Johnsons family farm- the begining

Greetings all,
Today I am going to be blogging about where it all began, and some of the things I have learned along the way.
Initially I had signed up with a mail order company called
SMC, ( I always liked Tom Bosley) anyway I was going to get rich selling "junk" online and at trade shows etc.. after sinking a couple grand into the idea, I couldn't get a break on the shipping costs, yet they were offering free shipping to all the members in the lower 48. Being hard headed and wanting to run a business I think I run it out longer than I should have... no business plan or nothing just hung ho throwing good money after bad... I still think that if I were to... never mind. ( dogged determination )
After spending close to what it would have cost me to get a business degree, I learned two things: I had the grit it takes to run a business, and I bad no clue what I was doing.
So it was back to the drawing board so to speak.
I totally regrouped and thought about what would make my happy that other people would enjoy.
I know a lot about hauling produce, and the challenges faced by the restaurants in Alaska to get fresh greens here, (for years I thought brown lettuce was normal!)
So I started doing my homework and solicited every resource I knew of to make sure I did it right this time.
After reviewing the demographics I collected with the help of sbdc, I was more excited than ever that I had a winning idea, still no clue how to make it work. I Found a fledgling company called Fairbanks collaborative and the taught me structure and timelines, and helped me put my idea into a plan, and designed me an awesome logo.
After experimenting with a small 36 position hydroponics system I grew basil all winter and sold it to a local market that was just getting started ( homegrown market Fairbanks Alaska ) what a neat feeling it was to see my efforts on the shelf in a display cooler! Wow I was hooked!
So now I am growing in a 600 position system, with another 318' flood & drain system. I pray that someday this all turns into something beneficial to both Myself and the community.

Talk again soon! Thanks for reading!

Please visit my website JFFALASKA.COM I would love any comments or suggestions!


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