This is a lot harder than I thought it would be. Even though we have been selling farm shares for the last 5 years, we have never advertised before. In years past, we simply sold by word of mouth, and had no problem selling out. At the end of last year, we decided to increase the number of shares to 15, and I must admit, I was a bit nervous that we would not be able to sell enough.
Here it is the end of March, and we are almost sold out. Our 15 share owners are able to see exactly which part of our farm is dedicated to the business that they have bought into. We usually run a smaller plot in which we grow certain more gourmet ( for lack of a better work or phrase) vegetables. These we direct market to a few of the eateries in our area, and do pretty well at it. This year I am considering making a small change and would love any feedback from the more experienced out there.
I am considering offering late season shares. These would be marketed towards folks who did not get a garden in on time, or decided to late to buy one of my full season shares. I am not sure what the price point would be, but feel about $200 for 8 weeks might be a great test zone.
Does anyone have any input?