success of any business depends largely on the clearness the
entrepreneur conceives as to the aims and purposes which he is to
attain. Many persons grow crops because their family grew them,
because they know how to grow them, or because the land and locality
are adapted to them. All three apply to me. This is okay; but it is
better if the grower can also picture to himself the destination of
the crops which he is to raise. That is, he should grow a crop for a
distinct purpose. He should find his niche. At Bountiful Blessings
Farm Produce, our niche is producing heirloom vegetables, sweet corn
and locally grown food available for the local community.
farming, like any other business, is primarily a matter of ideals and
principles. Vegetable gardening for an income is not an easy
business. In fact, nothing is easy if it is worth the having. In the
farm produce business, competition is great; the margin of profit is
small; there are risks incident to season, diseases, insects, and
marketing. Moreover, many of the products are quickly perishable.
Most vegetables are used as staple necessities, not as luxuries; and
the prices are therefore not high. Nearly every person who has a bit
of ground in our rural area around Hinckley, grows a few vegetables.
So when our tomatoes are in season, so are theirs. In most cases,
earliness of crop is a prime requisite; and to secure the crop very
early requires the closest attention to all the details of growing.
One must find a dedicated customer; and this customer rarely takes
pains to wait for the produce of one grower or to search for it in
the market, for the vegetable supply is usually great: consequently,
the small grower may have to work diligently to sell his vegetables.
many cases, the vegetable farmer must keep long hours and must work
hard, (Trust me, I work from no later than 7 in the morning till
sometimes 9 at night). He must not expect much reward the first two
or three years. He must learn his soil, market and climate. If he is
a good grower and a good business man, he will succeed. If he is only
a grower, he will probably not be very successful. Its like a good
mechanic who opens a shop but knows nothing about managing a
business; it many times results in failure.
are many growers who make great profits from certain acreages of
land, but they are usually old hands at the business, and they do not
make equal profits every year on every acre. They know the market
thoroughly. In certain cases, when competition is not severe, decent
rewards may come to the novice; but these are exceptions. A niche
crop well grown, or produced much ahead of the normal season or much
behind it, may turn a handsome profit. High Tunnel and greenhouse
products often bring fancy prices; but the risks are also great. Some
of the best locations for small produce operations are in the
neighborhoods of small cities, where competition is likely to be less
severe than in the larger cities. Another great venue is a location
or event where the grower may deal directly with the consumer. The
grower who has a big farm, and enough capital to run it effectively,
can set the market, and can grow sufficient product to bring a fair
reward even at close margins. The person who likes the business, and
who goes into it with a full appreciation of all the difficulties and
discouragements, will almost always succeed. To this person, it is a
most attractive business, for the returns are quick; and it is an
inexpressible delight to bring forth a beautiful product at the exact
time when it is desired by the consumer. Good vegetable production is
an indescribable satisfaction.
Posted by Jeff
@ 02:46 PM CST