According to WATT Poultry magazine, white meat -- including boneless/skinless breat meat, bone in skin on breasts and breast halves and wings -- is the clear favorite of American poultry diners. Twenty eight percent of US households admit that they are buying more white meat now than they have in the past and that they are also eating more of it as well.
White meat is most popular in the Midwest and Western states by the way while dark meat is more popular with wealthy Easterners. Rotisserie chickens, from take outs and restaurants, have actually over time been trending downwards while the supermarket cooked trade is up.
People who eat dark meat, like myself, say that they like the juiciness of dark meat and notice that the price is lower as well which for many is an added bonus.