Well put, Lucy. This summer might be a good time for amping up awareness on the part of consumers. For example, a New York Times article today mentioned that 300,000 acres are likely to be idled in California's Central Valley, which grows HALF of the produce consumed in the United States. To put this in perspective, that is over 3 1/2 times the acreage in my home county (Whatcom) in Washington state.
I hear people whining all the time about not having land to grow food. Yet they are reluctant to come out and work for food - even though the value of the food I give them is about 5 times as much as I get for my labor.