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Author Topic: Marketing a new CSA
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  Mt. Vernon
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Marketing a new CSA    (Posted Sat, Jan 5 '13 at 03:56 UTC)

I have been running a fruit farm and market garden for about 10 years. I have a wide variety with strawberries, blackberries, high tunnel tomatoes and various field crops. I attend 5 farmers market and run a "honor system" stand at my farm. I would love to start a CSA to possibly cut back on the amount of markets I attend. I live in a rural, fairly lower income area. However, St. Louis is only 1 1/2 hrs away and is where we attend some markets (although that area seems to be saturated with CSA's) What advice could I get on marketing a brand new CSA in a rural area (which is preferable, but probably much more challenging) or in a large city? I would love to do it locally but am not sure how to get the rural customers to buy into the whole idea of it.

Market garden
Re: Marketing a new CSA    (Posted Sat, Jan 5 '13 at 10:00 UTC)

talk to your existing customers about it and see if any are interested. i have found CSA's are a very hard sell in rural areas but if you give it enough time you can get a decent amount of members.

the big thing with low income people is they simply do not have big chunks of money available so asking them to pay even $150 up front is a real turn off to them.

Lucy Goodman Boulder Belt Eco-Farm Eaton, OH
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