Joia is a revolutionary frozen food company. Based in the Hudson Valley, NY, Joia's mission is to source 75% or more of it's ingredients across the product line from farms and resources within 300 mile of the production site. Beans, legumes, meat and vegetables are prepared, hand cut, and slow cooked to create soup bases that can be used in dozens of ways and bring to your table flavorful, healthy dishes that are both interesting and delicious. This idea, called Modular Food means to inspire people to innovate new dishes using Joia products as building blocks to healthful slow cooked meals. Dish ideas are spelled out and shared by way of the Joia website which is loaded with colorful photos and easy recipes for taking Joia products in endless directions.
Joia works in collaboration with local farms, producers and distributors for a fresh supply of the finest ingredients for its products. The following are just some of the providers Joia will work with in the 2012 season:
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