LocalHarvest Newsletter, September 25, 2008
Welcome back to the LocalHarvest newsletter.
We get this question a lot: "Is it more expensive to eat local food?" Usually
we try to work our way around the question, speaking with enthusiasm about the
quality and flavor of fresh local food, its healthfulness, its contribution to
the local economy, etcetera. Sometimes we convince the questioners that they
can’t look at price alone, because the quality of stuff that's picked green and
trucked in can’t be compared with that of the fresh, vine-ripened produce.
Other times the person hears us out and then says, "So it is more expensive
then, huh."
The truth is, we don't know the answer to the question. As with so many
substantive issues, the real answer is, "It depends." It depends on the product
and the season and the vendor. Depends on whether its organic and how much of
it the farmer or grocer is trying to move that week. Lots and lots of
variables. Still, with the economy looming large in many people's minds, it
seems a good time to try and find out.
A few days ago I took a notebook to my local supermarket, made a list of the
prices for various fruits and vegetables, and then compared notes at my farmers
market. The organic produce section at the grocery store was completely cleared
out on this particular day, so I gathered conventional produce prices at the
store and "low spray" at the market. Small watermelons (the ones they’re
calling "mini" or "personal size" this year) were $2 at the farmers market and
$4.49 at the store. Local tomatoes at the grocery store were $2.49 a pound, and
$1.50 a pound at the market. Peppers were less expensive at the market. Winter
squash was about the same. Onions were cheaper at the store.
This small foray into price comparisons made me want to know more. I would like
to have a good answer the next time a reporter calls to ask me whether ‘local’
is more expensive. Not that price is the only measure of value, but it is one,
and sometimes an important one. Moreover, the perception about the relative
price of buying local is also very important.
I'd like to ask for your help.
What I have in mind is a kind of collective research project. This newsletter
will go out to about 50,000 people. Certainly a few dozen of you might be
interested in doing a little comparative shopping over the next couple of months
and maybe again in the spring? I have a spreadsheet that I will send to anyone
who is interested. You can fill out the portions of it that apply to the foods
that are in season where you live, and send it back to me. We’ll compile all
the data and report the findings back to the group. If you are interested in
learning more about participating in this grassroots research, please
contact me.
Meanwhile, please enjoy the rest of the newsletter, and as always,
Eat well and take good care –
Erin
Erin Barnett
Director, LocalHarvest
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The smell of Fall is in the air and Thanksgiving is getting closer. We have
been talking with our turkey farmers, and they tell us that the birds are all
strutting around their pastures, fattening up. We often sell out of certain
types of turkeys, so order yours early!
CSAs – they aren't just for summers anymore! The LocalHarvest directory
includes 753 CSAs that offer winter shares, some of whom sell these shares
through our store. To see if there’s one near you, go to our
CSA search engine
and then enter your zip code to narrow the search.
This is a longer newsletter than usual, so I won't go on and on about our
products. Let me just remind you of a few of our current best sellers:
dried lavender,
passion fruit,
honey,
wild blueberries, and
medicinal herbs.
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I read the newsletter of a small organization called
Kitchen Gardener's International.
You should too, if the following appeals to you -- a little
quirkiness, some sound gardening advice, a few nice how-to videos, and a
congenial online forum for fresh food fans. Right now KGI’s founder, Roger
Doiron, is on a mission to put a garden fork in the hands of our next
President, and it turns out it’s not even a new idea. Check out this short
video showing the history of
America's "First Garden" – food raised on the
White House lawn.
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