PlacerGROWN is a nonprofit, membership organization formed to assist local agricultural producers market their produce and agricultural products. The goal is to bring farmers, ranchers and community members together to maintain and enhance the viability of agriculture in Placer County.
The following are four objectives of the PlacerGROWN program:
1. Develop expanded demand for locally grown and processed foods. 2. Increase agricultural production profitability and opportunity. 3. Create and promote a sustainable local food system. 4. Enhance and increase economic development and stability in Placer County.
What does PlacerGROWN do?
Expand and develop marketing opportunities for farmers and ranchers by establishing direct connections with community members, grocers, institutions such as schools and hospitals, restaurants, and other retail outlets.
Provide logo, signage, banners, stickers, point of purchase cards and other marketing tools to identify PlacerGROWN producers.
Promote Placer County agriculture at fairs and community events.
Provide information materials for community members and the media.
Promote and expand agritourism.
Assist the Placer County Agricultural Marketing Program with the development and distribution of the Placer County Ag Guide.
Maintain and update the PlacerGROWN website to continually promote farmers and ranchers in Placer County and serve as a resource for community members interested in buying local food.
Produce a quarterly newsletter featuring farmer profiles, seasonal product availability, recipes and a calendar of upcoming agricultural-related events.
Coordinate events, seminars, workshops and the annual PlacerGROWN Farm Conference.
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