This tincture has a very mild taste when added to a glass of water. I tried smelling it but my nose was so stuffed up that I couldnt tell you...but it has a nice flavor of berry and a hint of ginger when added to water. I added 3 tps 2x per day and I have to say that the cold never seemed to reach its full force. I added it to my morning protein shakes and couldn't even taste it...I purchased a second bottle from the farm, super fast shipping. I am happy with this product!