I'd much rather buy produce that is locally grown than spend the extra $$$ to shop at high-end gourmet stores for similar fare. One of my cousins runs a tomato farm and has really opened my eyes to the value of farmer's markets to small family farm owners like him, so I consider it a win-win situation all around!
The veggies are great. The fruit is great. The fish is great. The prices are quite reasonable. The variety is far greater than you'd expect at a little "local" neighborhood greenmarket. The farmers are very nice and helpful. Everything is fresh, fresh, fresh. It's not a pretentious greenmarket: just a wonderful one.