Sell What You Sow!

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Sell What You Sow!

Sell What You Sow! is the most comprehensive book to date on small farm produce marketing of fruits, vegetables, flowers and herbs

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Sell What You Sow! The Growers Guide to Successful Produce Marketing, offers farmers and market gardeners practical, how-to guidance in making a living from the land.

Enhanced with real-life anecdotes and examples from master marketers around the country, the 304-page book contains 32 chapters, several appendices, and a 425-listing Resources section. Topics covered include marketing plans; selecting crops for maximum return; selling through farmers markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets; selling through specialty wholesale channels; processed products; customer service; merchandising; pricing strategies; rules, regulations and insurance; as well as promotion and advertising.


This is the best book to date about the alternative marketing options available to farmers. (U.C. Davis Small Farm Center specialist David Visher)

Purely practical from beginning to end. (HortIdeas)

Far-and-away the outstanding farm produce marketing text. If you are trying to sell what you grow, this book will quickly pay for itself (Small Farmers Journal)

If you buy only one book about farming then let it be Sell What You Sow! (Matty Matarazzo, Matarazzo Farms, Belvidere, New Jersey)


Eat Local

Eat Local is a must for those who want to join in on the local food movement throughout the country. Midwest Book Review, Library Bookwatch Dec. 2011

Do you want to enjoy food more and feel that what you eat is truly healthy? If so, this Eat Local handbook provides answers for the beginning locally-grown shopper as a well as the more advanced. Enjoy! Julie Metcalf Cull, R.D., author of Food for Life: A Guidebook to Better Eating, Better Living

The New Farmers Market

The definitive guide to farmers markets is here! Jean English, Maine Organic Farmers Association

Micro Eco Farming

The new authority for making your small farm work. An exciting book that will become a small farm classic. Jere Gettle, Baker Creek Heirloom Seed Company

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