06 Jun Thu 2013
Supporting Local Chefs is Good for Farmers Markets
Collaborate with Local Chefs for Boost in Sales
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| photo by Chris Witkowski |
Here's a collaborative marketing idea for those "In Season" strawberry, blueberry, tomato and sweet corn days:
Work with your local chefs, restaurants, ice cream parlors and hospital cafes to encourage them to offer special recipes using locally grown (and sourced) favorites during the season.
For every "in season favorite" recipe that is ordered, ask the business to give the customer a coupon for the farmers market. The coupon could be for a free water bottle, package of seeds, discount offer (if vendors agree) or free ice cream cone. The discount offer is ideal, as the cost of offering the item is only incurred if the individual spends additional dollars at the market, and no up front spending by the farmers market is required.
In turn, the farmers market can hand out a seasonal recipe card with a coupon for the business establishment. If several businesses participate, consider weekly rotations so every participant benefits.
Joan
12:27 PM EDT
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