LocalHarvest Newsletter, April 29, 2016|
Keeping Markets Honest
Photo by: Grand Lagoon Waterfront Farmers' Market
Welcome back to the LocalHarvest newsletter.
Unlike the calm blue water lapping at its Floridian shores, the latest series in the Tampa Bay Times is making some giant waves. The "Farm to Fable" series written by restaurant critic Laura Reiley exposes some unsavory issues that shake the foundation of the local food movement. The first article points out dishonesty in the restaurant trade about the provenance of their so-called "local" ingredients. The second article in the series exposes pervasive and egregious fraud in the farmers markets of the Tampa Bay region. This is by no means a "Florida thing"- I have experienced first-hand similar issues when I farmed in California and heard about it from others farmers around the country. What may be one of the most important and financially viable ways for farmers to sell their freshly harvest goods may also be a place where consumers are being lied to in some cases. That is not a story anyone wants to tell, but keeping an industry honest is important for both the producers and the consumers.
I wanted to find out if the problem of produce resellers posing as farmers was in all farmers markets in Florida so I called a friend of mine who has a 60 acre mixed organic farm up near Gainesville and sells at 6 farmers markets a week. Amy Van Scoik of Frog Song Organics, a Local Harvest member since 2011, says that she attends some "producer-only" markets such as the Alachua County Farmer Market, where growers are only allowed to sell items they grew or raised themselves. Reselling is not allowed. Consumers frequent this market because they know they are supporting Florida growers and getting some of the freshest food around. Farmers must possess a growers permit issued by their local Extension office to even sell there, which is written documentation of the farming location and the items that the farmer grows or raises. Although it's not a perfect protection against fraud, Amy feels pretty confident that nearly everything sold at that market is locally produced.
Other markets her farm attends do allow some resellers. Amy figures that as long as the resellers are being honest about where and how the produce is grown, she thinks it probably helps to attract more customers to those markets. It's when the resellers lie and say they grew something or when they label something "no spray" and then sell it for cheaper than her certified organic produce is when she believes it is unfair competition. That is beginning to change as some market managers are no longer allowing unverified production claims on produce or meats.
Her farm, unlike the resellers or the fake farmers, is open to the public a couple times a year for a farm tour. She likes it when her customers ask questions and come out on a tour- it builds their trust in her farming business and begets more loyal patrons. She encourages them to ask questions of other vendors too.
But for some fledgling farmers markets or ones located in areas with few farmers, they often have little choice but to invite some produce resellers if they want to actually have fresh produce at their markets. Amy also thinks that practice is fine as long as everyone is being honest and food is accurately labeled. Some markets that have removed the resellers have then found themselves with no produce vendors and consequently, a dwindling customer base.
On the other side of the country is the Portland Farmers Market, which is actually a non-profit association of 8 different markets. Oregon does not have a growers permit system like Florida, or the more cumbersome Ag Department certification that farmers have to go through in California to ensure they grew what they sell. The Portland Farmers Market works hard to build relationships with their vendors and aims for more of a personal vetting system rather than farm inspections. Their Executive Director Trudy Toliver is not a fan of more regulations, licensing, and fees for farmers and food producers. She thinks their system works and eliminates nearly any chance for fraud.
Trudy believes more in a self-policing strategy in which customers or farmers that suspect a vendor did not grow or make something themselves can simply report it to the market management. The markets have a clear complaint process and follow up on every written complaint that somebody may make. Likewise, each vendor must reapply every year and fill out a lengthy application listing where they farm, what they produce, or in the case of prepared foods, where their ingredients come from. The PDX markets also require that value-added foods (prepared or processed) contain at least 25% Oregon ingredients. This has really amped up the demand for Oregon grown foods and helped many farms scale up. With more than 700,000 shoppers and 240 vendors, these markets are having an impact of more than $8 million dollars in sales annually. They are especially proud of the numerous small businesses that got their start there.
We at Local Harvest love the concept of farmers markets- a marriage of public space, community-building, values-driven commerce, and agrarian ethics. We think that most farmers markets and most vendors are honest and work hard to follow ethical procedures and management. So don't let a few rotten apples spoil the bushel- keep supporting your local farmers markets, ethical farmers, and just keep asking questions.
From the LH Store
It's chick time! We just picked up 15 baby chicks last weekend from our local feed store and are now brooding them inside a plywood box my husband made. Fifteen chicks plus the 4 layers we already have should just be enough eggs for our crazy egg eating family of four. We always get a couple extra to hedge against predation loss or some other freak occurrence. For those of you who can't or don't want to raise your own poultry, how about finding a local farmer that sells them near you using the LocalHarvest search engine, or ordering from our store? We have beautiful duck eggs and other options to choose from.
CSAware and CSA Manager
Thinking about using software to run your CSA this season? Our recently launched CSA Manager is based on our tried and tested CSAware software, optimized for the needs of small to medium CSAs. It's designed to work from your LocalHarvest listing, and for a lower cost, offers you almost all of the benefits of our full CSAware package. Try it free! ...and contact us for more info!
Recipe: How to Cook Tough Greens
Cooking tough greens is not something I do often. Isn't it so much easier to massage some chopped kale with lemon juice? But every once in a while my hands have so many little cuts on them (I'm a seamstress and an embroiderer), that I have to find another way to get my greens.