About Us

LocalHarvest Group Photo

Our Vision

LocalHarvest connects people looking for good food with the farmers who produce it.

Buying local is about enjoying real food, grown yourself or purchased from people you trust. It's about developing strong local economies and producing food on a human scale. It's about eating seasonally, practicing the art of cooking, and sitting down to enjoy meals together. It requires ample local and regional producers, processors, and distributors. As we see it, the goal of the local food movement is to create thriving community-based food systems that will make high quality local food available to everyone.

To that end, LocalHarvest makes millions of introductions a year. Hear what some of our members have to say about us.

We make it easy to find good food.

Our Services

LocalHarvest provides online tools that help small farmers thrive.

The LocalHarvest National Directory

Our directory lists over 30,000 family farms and farmers markets, along with restaurants and grocery stores that feature local food. We call it a 'grassroots' directory because each member creates and maintains their own listing. To create a listing for your farm, click here.

Every year, over 7 million people search our directory to find local food, farm events, and family farmer-grown specialty products. LocalHarvest offers several related services:

  • Keep Me Posted: a weekly email featuring customized local food and farm events
  • Our monthly newsletter
  • An online catalog of farm products available by mail order
  • Our Products & Services Directory showcasing items of special interest to organic farmers, home gardeners, and home cooks. (Coming in December 2013!)


CSAware is software that helps CSA farmers run their businesses more smoothly. It streamlines some administrative tasks and automates others. It helps CSA farmers plan their harvest, schedule deliveries, manage drop sites, and keep an eye on their bottom line. Its ecommerce tools make online ordering easy for members. Want to know more? Let us know -- we'd be glad to talk with you about CSAware.

The LocalHarvest Team

LocalHarvest is run by a small team of longtime food activists and passionate foodies.

Guillermo Payet: President, Engineer, and Co-Founder

Guillermo started his technical career as a typewriter repairman for IBM in Lima, Peru in the early 1980s. He quickly became a systems engineer, staying with IBM until immigrating to the U.S. in 1991. He settled in California and earned a degree in computer engineering from Santa Clara University. In 1996, Guillermo founded a small software development company called Ocean Group. His vision for Ocean Group was that of a sustainable, employee-owned business dedicated to building Internet infrastructure for corporations and non-profit organizations. Looking for a pro bono project that would allow Ocean Group engineers to develop their interactive mapping and search engine development skills, while also benefiting the local organic farming community they admired, Guillermo and his team created LocalHarvest. LocalHarvest was incorporated in 2003.

Guillermo currently splits his work day between software development, system maintenance, business administration, and keeping abreast of new ideas in local food systems. He is the main architect of CSAware, our CSA administration software.

Guillermo lives in Santa Cruz, CA with his wife and their two young children. In his limited free time, he likes to host dinner parties, run, and play in the ocean.

for media, partnership, or advertising inquiries.

Kerry Glendening: Community Coordinator

Kerry is a graduate of the UCSC Apprenticeship in Ecological Horticulture program, where she later served as propagation manager. Kerry also worked in organic farm certification services at California Certified Organic Farmers. She came to LocalHarvest as its webmaster in 2006, and has since made herself utterly indispensable. Kerry currently serves as manager of both the LocalHarvest directory and its catalog, where her exceptional communication and problem solving skills are put to good use.

Kerry lives in Santa Cruz, CA, where she enjoys running, biking, the outdoors, creative cooking and growing her garden.

with questions about the LocalHarvest directory or online catalog, advertising inquiries, or requests for data for use in research.

John Gethoefer: Vice President of Technology

John got his first exposure to farming as child, helping to cultivate his grandmother's subsistence plot. Years and a college education later, John continues the tradition by maintaining a permaculture-influenced garden while pursuing his career as a software and Internet technologist. Before joining LocalHarvest, John worked in software development for various Fortune 100 companies and, combining his interest in technology and his passion for ecological sustainability, founded a solar-powered Internet company, which was later acquired. Having held both technical and executive management positions, John brings a breadth of knowledge to his current position with LocalHarvest as Vice President of Technology.

Residing in Vancouver, WA, John stays in close proximity with organic farms and supports his local food system.

Angel Dobrow: CSAware Account Manager

Angel Dobrow joined LocalHarvest in 2010. As a dedicated local food organizer and a partner in a farm near Northfield, MN, Angel has considerable experience working with CSAs and their memberships. Through her prior work in public corporate accounting and her own tax preparation and accounting service, Angel also brings to her CSAware clients an understanding of the business side of farming.

Of her work with LocalHarvest, Angel says, "I appreciate the chance to be doing what I consider 'the good work' -- connecting farmers to eaters, connecting eaters to quality food."

Erin Barnett: Co-Founder

Erin started working for Guillermo in 1999 and helped found LocalHarvest and set its course. After taking a hiatus to earn a master's degree in counseling psychology, she returned to LocalHarvest in 2005. Over the next ten years she served in various capacities, primarily communications, partnerships, and business development. Since resigning in July, 2015 to pursue work as a licensed therapist, Erin continues to serve on LocalHarvest's board of directors. She lives in Nerstrand, MN with her husband and daughter, with whom she enjoys gardening, cooking, and hiking in the woods.