09 Dec Tue 2008
Promote your Farm/Services/Products by Networking!
After getting a great response from yesterday's post regarding some great ways to utilize Online Video to showcase your farm and services, I am going to continue to post some great business advice that has helped us get to where we are today.
Today's topic is Networking, and more specifically, Networking in your local communities.
One great and efficient way of promoting your Farm, Animals, Services, and Finished Products is by networking. And how do we network efficiently? By becoming involved with our community! Participating in local activities not only helps promote brand awareness, it can also leave you feeling great for giving back to a supportive community. Here are five tips for getting your Farm involved with the community:
1. Volunteer Time or Space
It doesn't take much space for a small group to meet. Consider volunteering your facilities to local clubs or related organizations. One great example of this would be to invite the Local Art or Spinning Group to the Farm for a day. Besides getting the personal satisfaction of helping others, you'll be interacting with a few potential customers.
2. Teach a Class
Most of you are experts about the Animals and Products you raise and have a wealth of information to share. Check with the local college or library about teaching a class in your expertise. Another way to share all of that knowledge is by holding your own clinics right on the farm. Holding How-To weekends and seminars is a proven method of networking and connecting with the community.
3. Host or Sponsor an Event
Whether it's the Local Alpaca Show, Relay for Life, Red Ribbon Week or some other local program, most communities have at least one large event in need of sponsors. Read the local newspaper for upcoming events and browse AOBA's show listings. Can't find a local event that fits your business? Host your own.
4. Adopt a Project
Once you start looking for an organization to become involved with, you will probably find your community has many projects, big and small, that could use your hands-on help. Don't forget to contact the media outlets for additional exposure.
5. Join a Group
Getting involved can help build a bond between your business and the community. It also lets you meet others who may share common interests and needs. Become a member of the Chamber of Commerce, Better Business Bureau or another club to make some business connections, as well as some friends. Many states have Breeder's Associations that are a great stepping stone.