When a large corporation, in my opinion markets the product.
Newman's own is among three companies that are under investigation, following complaints by The Cornucopia Institute, a watchdog group. Read about it in a CBS article:
http://wcbstv.com/business/organic.labeling.cornucopia.2.1660070.html
If USDA can't handle regulating The National Organic Program, what is going to happen if S.510 passes, and FDA is in charge of food safety?
I guess more sales for Kraft, Dean Foods, and Monsanto.