De Luz Produce

De Luz Family Farms

For over 30 years, our family has been farming in the De Luz community of Temecula, starting with avocados and grapefruit and now growing premium passionfruit. On our 40-acre farm, we practice sustainable agriculture with a focus on soil health, pollinator protection, and clean waterways.

We never use pesticides or fungicides—choosing instead to work with nature through beneficial predators, regenerative soil practices, and careful stewardship of our land. With our own bees and a year-round stream running through the property, every decision we make is about creating a healthy ecosystem where plants, pollinators, and people thrive together.