First, it helps support our local farmers. Second, there's great fresh produce available and reasonable prices
Besides having fresh produce that we can trust, we are helping our own as opposed to helping big box stores that import produce and we don't know what we are eating. Who can resist fresh homegrown?
I support Farmers Market because it is closer than going out to the fields to get produce, and because I can both see and talk to the people who grow the produce.