Holy Crap Cereal

Corin Mullins and Brian Mullins are a husband and wife team that started Holy Crap cereal with $129 in 2009. They've grown the artisan cereal business in a few short years to an award-winning business success story. The gluten-free, vegan, certified organic breakfast cereals are made in Gibsons, British Columbia, a rural community outside of Vancouver, BC. THE IDEA The cereal was developed by Corin Mullins to address Brian's food allergies and sensitivities. Most healthy foods taste like cardboard and after formulating and testing 21 different recipes Corin found a winner. She created a nutrition-packed specialty breakfast cereal that is 65% sourced from Canadian ingredients. AND it tastes great! SECHELT FARMERS MARKET The first ten bags of Hapi Food cereal were sold at the Sechelt Farmers Market on the Sunshine Coast, British Columbia in May 2009. When one of their very first customers said, "Holy Crap - this is amazing!" Brian changed the name to Holy Crap. Sales increased 1000% - from ten bags a day to over one hundred. Brian and Corin continue to create Holy Crap breakfast cereals in Gibsons, BC. The cereals are artisan-made, gluten-free and certified organic.