I can get most of what I need there, so my visits to the huge grocery store have been reduced, which is fine by me. I love knowing that the milk and yogurt are from happy grass fed cows, that any meat I get comes from animals that were humanely treated, and the produce has no or as few chemicals as possible.
Some of the foods cost less than a grocery store, some a little more. But the fact that I am helping to support small farmers who work hard for a living, trying their best to do right by their animals and the planet, makes me feel good about consuming! If I spend a tad more I consider it a donation to a really good cause. And I more than make up for it in NOT having to pay doctor bills. Because this REAL food creates REAL health!