Alton Farmers' & Artisans' Market

I don't understand how 10 or 20 Alton Farmers' & Artisans' Market vendors can all have the same prices on fresh veggies and fruit. I didn't see as much as a nickel's difference. I've never seen that at Soulard, Wood River, Webster Groves, Kirkwood, Jerseyville, Tower Grove, or Overland farmers' markets.

The new location is nice, with lots of parking and more vendors.