Village of Los Ranchos Growers Market

They make a huge effort to be a "destination stop," not just a market. As a result, many people who might not get up early just to buy local produce turn out to enjoy the music, cooking demonstrations, and a breakfast burrito with Gina's Mexican food crew. The market attendees are also very loyal so vendors can take plan ahead for popular vegetables, take special orders, and even grow some items that might not be commercially viable in a more anonymous setting. The Fig Tree seller (a number of varieties of modern and heirloom figs) and the Herb Propagation stand (again, many varieties of unusual, ethnic herbs) are two examples of the specialty niche marketing that Los Ranchos encourages.