Santa Cruz River Farmers' Market

My wife and I went looking for fresh produce ,arriving around 2:40,,walked around a bit and then went to buy a couple of things and were curtly told by 2 different vendors that they WERE NOT YET OPEN!....This in spite of opened sign on the sidewalk announcing that "The farmer's market is open". We decided to leave and won't be going back.We have been to 2 other markets where we received a much better welcome.